The iconic Toyota Tamaraw is back, and it’s better than ever. Toyota Motor Philippines (TMP) recently unveiled the Next Generation Tamaraw in a simultaneous launch across eight key cities, including Makati, Cebu, and Cagayan de Oro. This reimagined utility vehicle carries the heritage of the Tamaraw nameplate, known for its reliability, while introducing innovations tailored for modern-day needs.
A New Era of Versatile Mobility
The Next Generation Tamaraw is built on Toyota’s globally recognized IMV platform, integrating practicality with advanced engineering. Designed to cater to the evolving requirements of businesses, families, and local communities, the vehicle offers multiple configurations and powertrains, ensuring it meets a wide range of demands.
Engine Options:
- 2.4L Diesel Engine (2GD-FTV): Built for heavy-duty tasks, ideal for cargo and commercial applications.
- 2.0L Gasoline Engine (1TR-FE): A reliable choice for everyday personal and business use.
Configurations:
The Tamaraw offers flexibility with various body styles:
- Dropside: Perfect for transporting goods.
- Utility Van: Designed for passenger mobility.
- Aluminum Cargo: Ideal for heavier payloads.
This diversity in options makes the Tamaraw a versatile partner for enterprises, from small businesses to large-scale operations, as well as for personal use.
Competitive Pricing for Every Filipino
Toyota has ensured that the Next Generation Tamaraw is accessible to a wide range of customers. Starting at ₱937,000 for the diesel Dropside variant, the lineup provides exceptional value for money. TMP plans to release a gas-powered short-wheelbase variant priced below ₱800,000, making it even more affordable for practical Filipinos.
For those seeking premium features, the top-tier 2.4 GL Dropside Diesel comes with advanced safety technologies, including airbags, ABS, and EBD, priced at ₱1,075,000. Other configurations like the Aluminum Cargo and Utility Van variants are also competitively priced, ensuring there’s a Tamaraw for everyone’s needs.
Proudly Filipino-Made
The Next Generation Tamaraw is locally manufactured at TMP’s Santa Rosa plant in Laguna. This facility not only produces vehicles but also supports the local economy by creating jobs and fostering partnerships with Filipino suppliers. TMP’s ₱5.5 billion investment in local production, parts localization, and the establishment of a conversion facility underscores its commitment to nation-building.
Supporting Filipino Communities
Toyota’s efforts go beyond the production line. As part of its societal contributions, TMP has donated five Tamaraw units as ambulances for the “Lab For All” initiative, a health program spearheaded by First Lady Liza Araneta Marcos. This initiative reflects Toyota’s mission to empower communities through mobility solutions.
Honoring a Legacy, Embracing the Future
The Tamaraw nameplate has been synonymous with Filipino resilience and practicality since its introduction in the 1970s. The Next Generation Tamaraw retains this legacy while incorporating modern technologies and designs. It’s more than just a vehicle—it’s a testament to Toyota’s dedication to meeting the needs of the Filipino people.
From small business owners to everyday commuters, the Next Generation Tamaraw is set to redefine mobility in the Philippines. With its versatility, affordability, and Toyota’s trusted quality, this reimagined icon is ready to empower a new generation of Filipinos.
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