Misamis Oriental once again opened its doors to discovery through the Suroy MisOr: A Media Familiarization Tour, bringing together media personalities, bloggers, and vloggers to explore the stunning landscapes and rich culture along Route 955 (Villanueva–Claveria–Gingoog City).
This carefully curated journey showcased the province’s natural wonders, local flavors, and sustainable tourism efforts that truly make Misamis Oriental a one-of-a-kind destination in Northern Mindanao.
Highlights of the Tour
🌿 Municipal Hall of Villanueva – The gateway stop where participants were welcomed and briefed about the town’s growing role in tourism and industry.
🔬 Philippine Textile Research Institute (PTRI) – A hub of innovation, featuring local weaves and textile technologies that reflect the creativity and craftsmanship of Misamisnon artisans.
🌄 Claveria View Deck – A breathtaking stop where rolling hills and panoramic landscapes offer an unforgettable experience for nature lovers and adventure seekers.
💦 Villa Cascada – A hidden gem where refreshing waters meet lush greenery, perfect for relaxation and eco-tourism.
☕ Julio’s Café – A cozy stopover serving freshly brewed coffee and local delicacies, giving a true taste of Misamis Oriental’s hospitality.
🌺 Illuminada Garden Resort – A tranquil spot that highlights the province’s dedication to sustainable and family-friendly leisure spaces.
🍃 Oolong Tea Processing Center – A unique experience of learning how locally grown tea is processed, reflecting both agricultural sustainability and community livelihood opportunities.
More Than Just a Tour
The Suroy MisOr Media Familiarization Tour goes beyond sightseeing—it’s about storytelling. Each stop allowed participants to immerse themselves in the Misamisnon way of life, from discovering authentic flavors to experiencing how tourism supports local communities.
This initiative highlights Misamis Oriental not only as a province blessed with natural beauty but also as a gateway to Northern Mindanao’s tourism circuit, ready to welcome both local and international travelers.
Through this immersive experience, our media partners became ambassadors of Misamis Oriental’s treasures—sharing the warmth of the Misamisnon spirit, the richness of local products, and the exciting opportunities tourism creates for our people.
A Word of Thanks
Cagayan de Oro Today joins in thanking all the LGUs, tourism offices, and establishments along Route 955 for their warm hospitality and continued commitment to making Misamis Oriental a vibrant and sustainable destination.
Truly, Misamis Oriental is Uniquely MisOr—a place where nature, culture, and community come together to create unforgettable journeys.
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